Broadly, individuals that work in the AV communications industry manufacture, sell, rent, design, install, integrate, operate and repair the equipment of audio visual communications. They are involved in the presentation of sound, video and data to groups in such venues as corporate boardrooms, hotels, convention centers, classrooms, theme parks, stadiums and museums.

The major activity sectors in the AV communications industry are distributive service firms (AV dealers, rental companies, consultants, designers, and related firms), manufacturers of AV presentations and communications products and large end-users.

News analysts, reporters and correspondents gather information, prepare stories and make broadcasts that inform the public about local, state, national and international events; present points of view on current issues; and report on the actions of public officials, corporate executives, special interest groups and others who exercise power. Broadcast and sound technicians install, test, repair, set up, and operate the electronic equipment used to record and transmit radio and television programs, cable programs and motion pictures. Chief engineers, broadcast field supervisors and transmission engineers supervise the technicians who operate and maintain broadcasting equipment.
 

Visual artists create art to communicate ideas, thoughts or feelings. They use a variety of methods - painting, sculpting or illustrating - and an assortment of materials, including oils, watercolors, acrylics, pastels, pencils, pen and ink, photography, plaster, clay and computers. Their works may be realistic, stylized or abstract and may depict objects, people, nature or events.

Visual artists are categorized in two groups: Fine artists create art to satisfy their need for self-expression while Illustrators and graphic designers put their artistic skills at the service of commercial clients, such as major corporations; retail stores; and advertising, design and publishing firms.

Theatrical production companies, for example, coordinate all aspects of producing a play or theater event. Agents represent actors and assist them in finding jobs. Costume design management companies design costumes. Lighting and stage crews handle the technical aspects of productions. Dance studios, schools and halls provide places for professional and amateur dancers to practice, perform and learn.

Performers of live musical entertainment include musical artists, dance bands, orchestras, jazz musicians and various modern bands. Orchestras range from major professional orchestras to community orchestras.